2020 August 20, 14:00

M.Video-Eldorado Group moves its data office to Yandex.Cloud

20 August 2020, Moscow, Russia. M.Video-Eldorado Group, Russia's largest consumer electronics retailer and part of the SAFMAR Group owned by Mikhail Gutseriev, has transferred its hypothesis testing, model training and testing, as well as launching of data science services to Yandex.Cloud. The move enabled the Company to increase more than tenfold the number of simultaneously piloted data analytics projects in just a few months.

M.Video-Eldorado Group has transferred its data-office product development and operation to Yandex.Cloud. The COVID-19 pandemic accelerated the retailer’s transformation into an online business, transition to smart services and automated operations, requiring a rapid scaling of the Company’s data centre capacity. Cloud solutions ensure reliable information storage and access to high performance computing technologies while also enabling transparent cost control. The transition to Yandex.Cloud has helped the Company to triple the ML-development resources and run about 100 pilots and tests at a time.

“In the two years since the opening of the Data Science Centre, we have significantly expanded our competencies, with our development volumes and headcount increasing several times. Today, M.Video-Eldorado’s data office is continuously developing and rolling out a number of automation and efficiency enhancement solutions in such areas as customer communications, personalised offers, product range management and promo planning. This growth requires a flexible approach to our computing capacity. With cloud technologies, we can scale up our infrastructure literally within an hour and scale it down almost as quickly when it is not used, saving on major investment in purchasing and supporting our own equipment, said Kirill Ivanov, Head of Data Office at M.Video-Eldorado.

The Company is actively using graphics processing units (GPU) having switched to a computing power consumption model based on specific project needs. To allow for rapid data processing, we have connected our data office to Yandex.Cloud’s data centre through Yandex Cloud Interconnect. Building our own data centre to support M.Video-Eldorado’s data office needs would have considerably increased the project timeline and capital expenditures.

Since 2018, M.Video-Eldorado Group has been using machine learning tools and data analytics in online marketing, e-commerce, logistics, as well as financial and HR management to boost sales and improve the efficiency of business processes. Our projects are mostly aimed at developing recommendation services helping to understand customer needs and extend personalised offers. In addition, they aid in identifying the most popular products, determining the required headcount of retail personnel, and estimating the scope of logistics services and optimal prices. On top of that, M.Video-Eldorado uses AI to develop solutions based on video data analysis to better assess retail performance, reduce the load in certain areas, and offer a more personalised customer experience.


Investor Relations: Maxim Novikov, IR Director, Tel: +7 (495) 644 28 48, ext. 1425

Media Contacts: Valeriya Andreeva, Head of PR Tel: +7 (495) 644 28 48, ext. 7386

M.Video-Eldorado Group (PJSC is Russia’s largest consumer electronic retailer uniting the M.Video and Eldorado brands in the market for home appliances and electronics. The companies’ total annual turnover exceeds RUB 430 billion, including VAT (FY 2019). The M.Video-Eldorado Group is the only Russian publicly-traded company in the electronics retail sector. The company's shares are currently traded on Moscow Exchange (ticker: MVID). The Group operates Russia’s largest online platform for consumer electronics and household appliances commanding a market share of over 30%. As of March 31, 2020, the Group also operates 514 stores under the M.Video brand, 504 stores under the Eldorado brand and 20 m_mobile stores in more than 250 cities across Russia with a total selling space of 1,451 thousand square meters. The Group has 100% online coverage in all cities of operation.


Information is valid for 21:10 23.09.2020