About the Сompany

About M.Video-Eldorado Group

M.Video-Eldorado Group (PJSC “M.video”) is the largest consumer electronic retailer with annual sales over 430 billion rubles. The Group operates M.Video and Eldorado retail brands, and Goods marketplace.

The Group is the largest public online-retailer in Russia and the leading internet merchant in consumer electronics.

The Group is among the 10 largest public appliance and electronics retailers in the world in terms of sales

PJSC “M.video” is the first and only public consumer electronic retailer in Russia. The Company’s shares are traded on the Moscow Stock Exchange (ticker: MVID).

In 2018, M.Video closed two remarkable M&A deals – acquisition of Eldorado, and, after several months, MediaMarkt Russian business. Thus, M.Video-Eldorado Group was created, becoming one of the ten largest public consumer electronic retailers by revenue, and the third most profitable retailer in its sector globally.

The Company’s devotion to its clients’ needs, complemented by the constant search for innovative solutions and operational efficiencies, is reflected in the sound financial position of M.Video-Eldorado Group and sustainably brings value to our shareholders.

The Group operates more than 1000 stores from Kaliningrad to Petropavlovsk-Kamchatsky in more than 250 cities of the Russian Federation. The Group’s selling space was 1,455 ths sqm, and total space was 1,997 ths sqm as of 31 December 2019.

M.Video brand

M.Video is one of the largest Russian consumer electronic retail chain by revenue. M.Video started its operations in 1993 and became the first Russian retailer that had implemented fully-fledged OMNI-channel business model meaning a unified assortment, price and client service for both in-store and online sales. The retailer sells over 20,000 SKUs of audio/video and digital products, large and small home appliance, media and entertainment products, as well as complementing accessories. M.Video operates its stores under a unified format and a specially designed store concept. M.Video successfully develops shop-in-shop areas, as well as standalone stores under m_mobile brand devoted for smartphones and digital products, services and accessories. The areas have their own check-out points, wide range of innovative products displayed, and offer an integrated solution to satisfy customers’ needs at the best price.

In 2018, for the second year in a row, M.Video was recognized as the best employer in Russia according to Aon Hewitt. M.Video became the only Russian retailer, included in the rating — the staff turnover is one and a half times lower than the average in retail industry, and the employees’ involvement is more than 20% higher than the average for Russia. M.Video also became the best employer-retailer in the "Rating of employers of Russia 2018" by HeadHunter.

In 2018, M.Video-Eldorado Group enjoyed a record number of nominees among retailers for the annual rating "Top-1000 Russian Managers" published by Kommersant and the Association of Managers. M.Video-Eldorado Group President Alexander Tynkovan entered the list of business leaders whose actions, according to the business community, form the vector of Russia’s development and ideologically influence the development of their industries and society as a whole.  For several years, M.Video brand is in Top-50 the most expensive Russian brands, according to the British consulting company Brand Finance.

In 2018, M.Video became the winner of Effie, the main award in marketing and advertising, in the categories "Retail" and "Seasonal marketing". M.Video also received the prize "Big Turnover 2018" in the category "Breakthrough of the year" and was recognized as the winner of Retail Business Russia Awards 2018 in the nomination "True Omni".

In early 2019, M.Video won the online Retail Russia Awards in the category “Ahead of the Curve” as the most innovative omni-channel business and became the winner of the National Award of business communications in the categories "Best Marketer" and "Best Marketing Campaign".

Eldorado brand

Eldorado is a leading Russian retailer of home appliances and electronics. Eldorado is the winner of Online Retail Russia Awards in the category “Grand Prix Online Retail 2019” as the best online store and the National Award of business communications in the category "Best Marketer" (1st place) and "Best Marketing Strategy" (2nd place –"Eldorado Chain Rebranding Strategy in Accordance with the Principles: Simple, Profitable, Close".

In 2018, the retail network Eldorado has received the Award of the 2018 Retail Week Awards in the category "Retail Brand. Collaboration of the Year" in the framework of the Russian Retail Week and was recognized as the winner of the award "Best Social Projects of Russia 2018" for the action "Recycling". Eldorado also became the owner of the CX World Awards 2018 award in the nomination "Personalized Customer Experience".

goods marketplace

Goods is the first Russian full-format marketplace launched in September 2017. Goods (“Marketplace LLC”) is owned by M.Video-Eldorado Group and Alexander Tynkovan. The marketplace offers its customers hundreds thousands of goods from thousands of sellers of various products, including children's goods, household appliances and electronics, beauty and care, grocery, pet products, home, garden, construction and repair, car products, sports goods and others.

Marketplace goods.ru does not own products for sale. The stockless model of the marketplace does not imply storage of goods in its own warehouses, which allows the platform to actively grow and develop. Sellers themselves set the selling price for goods, and buyers can compare in real time price and delivery offers and choose the best option for themselves. Partners under the control of the marketplace carry out picking and delivery of orders. The click and collect option is available through M.Video retail network and parcel automats (“postomats”).  

SAFMAR Group owned by Mikhail Gutseriev is a controlling shareholder of PJSC “M.video”

SAFMAR INDUSTRIAL AND FINANCIAL GROUP is one of Russia’s largest industrial and financial groups, which comprises industrial, retail and financial companies and manages assets in the area of commercial real estate, construction, development and other assets.

The share capital of PJSC “M.video” is divided into 179,768,227 ordinary shares.



Note: ERICARIA Holdings Limited is 100% owned by SAFMAR Retail Ltd


Information is valid for 04:32 30.11.2020